We use AI to produce campaign visuals, video and variations in every format — while strategy, the idea and quality control stay with people.
What is AI advertising?
AI advertising uses generative AI to produce and adapt ad creative — images, video, copy and format variations — and to test it faster. Done well, it multiplies a strong idea across channels at a consistent standard. Done badly, it multiplies generic content. The difference is direction and review.
Who it's for
- Brands running paid social and display that need fresh creative every few weeks
- Marketing teams whose ad performance is limited by the amount of creative they can test
- Launches that need one campaign in many formats and languages
- Companies that tried AI tools in-house and got inconsistent results
What usually goes wrong
Creative fatigue
Ads wear out. Without a steady supply of new variations, costs rise and results fall.
Inconsistent AI output
Prompting tools one image at a time produces assets that don't look like the same brand.
No link to performance
Creative is produced once and rarely learns from what the campaign data shows.
How we work
Idea and visual rules
A campaign idea plus a written visual bible — light, materials, composition, typography — that every asset must follow.
Production pipeline
Reference assets and repeatable prompts in tools such as Higgsfield, producing stills and motion per format.
Human review
Every asset is checked for brand fit, product accuracy, legibility and platform rules before it runs.
Test and iterate
Variations built around hypotheses, measured in the ad platforms, then the next round built on what worked.
What you get
- Campaign concept and creative strategy
- Visual bible and prompt library
- Static ad sets per platform format
- Short video ads and motion variants
- UGC-style concepts
- Localised versions (DE / EN)
- Creative testing plan and reporting
Questions
Is AI-generated advertising allowed?
Yes, within each platform's advertising policies and applicable law. Some platforms require disclosure for certain AI-generated or altered content; we follow those rules and label where required.
Will it look like AI?
Not if it's directed and reviewed properly. Consistency comes from the visual rules and reference assets, not from the tool.
Who owns the creative?
Usage rights for the delivered assets are defined in your contract. We use tools whose terms allow commercial use.
Do you also run the campaigns?
We can — creative and media work best as one loop. See performance marketing and ChatGPT Ads.
- You send the briefA few lines are enough to start.
- We read it properlyAnd reply with questions or a proposal for a first call.
- You get a clear scopeWhat we'd build, how long it takes and what it costs.