Practical explanations of the channels and tools we work with — sourced, dated and updated when platforms change. No filler posts.
AI Advertising
- What are ChatGPT Ads? How advertising in ChatGPT worksChatGPT Ads explained: who sees them, where they appear, how they're matched and bought, what OpenAI says about privacy and answer independence — sourced and dated.
- ChatGPT Ads vs. Google Ads: what's different and when to use whichChatGPT Ads vs. Google Ads compared: triggers, placements, targeting, maturity and measurement — and how to test ChatGPT Ads without risking what already works.
More guides are in preparation. We publish when a topic is worth a full answer, not on a schedule.