A fictional grand-touring electric coupé needs a launch that feels engineered, not advertised.
- Luxury automotive launch
- 2026
- Concept study — not a client engagement
- AI Creative, Digital Experience, Growth
Light as the product. The car is revealed only through reflections travelling across its surfaces — the campaign never shows it fully lit until the reservation page.
- Launch film
- Reveal microsite
- Reservation flow
- Paid social cut-downs
Film
A 45-second hero film built from macro light passes over the body. Each shot is designed to be cut into 6- and 15-second placements.
Microsite
A scroll-driven reveal where the visitor controls the light. Specifications appear only when the section they describe is illuminated.
Conversion
A three-step reservation flow with configuration saved locally, so returning visitors continue exactly where they stopped.
