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MVXIM Concept Study

A fictional energy-data platform sells to engineers and CFOs — two audiences who distrust marketing.

Sector
B2B technology platform
Year
2026
Type
Concept study — not a client engagement
Capabilities
Digital Experience, Growth, Automation
Meridian Grid concept: machined graphite model grid with one glowing ice-blue node

The idea

Show the system, not the slogan. An interactive architecture view explains the product in the visitor's own vocabulary, chosen at the start.

  • Positioning
  • Platform website
  • Demo-request automation
  • LinkedIn & Google campaigns

01

Positioning

Two entry paths — technical and commercial — sharing one set of proof points written for each reader.

Meridian Grid concept: low macro across etched light channels

02

Website

An explorable system diagram replaces the usual feature grid. Every node links to documentation-grade detail.

A ring of tall glass and metal fins lit from behind in a vast dark studio

03

Pipeline

Demo requests are enriched, scored and routed to the right salesperson with context before the first call.

Macro of a machined metal edge over smoked glass with a hairline of ice-blue light